Radio and TV
Santa Ana Business Council Understands that cultural insights can help us to communicate more effectively with specific groups in order to influence consumer choices. Therefore, SABC’s Strategic and Proactive Communications & Strategic Marketing is directed by a deep understanding of our retail sector’s current needs for greater access to diversified communication streams. Our marketing is committed to overcoming the digital divide and in order to reach all generations has included Television and Radio advertising to compliment the newer marketing strategies used in social media. These are some examples of the networks we have and continue to work within Downtown Santa Ana.