​"I Love Calle Cuatro" is a global initiative aimed at celebrating the vibrancy of downtown life. Visitors from around the world are encouraged to take photos with a banner bearing the slogan "I Love Calle Cuatro." These images serve as a testament to the diverse and inclusive atmosphere of the area. The program fosters a sense of belonging and connection among locals and tourists alike, highlighting the unique charm and character of Calle Cuatro.